Cult favorite and coveted dress designers Damzels in this Dress opened their long awaited flagship retail location Doll Factory by Damzels in the fall of 2006. The store is situated in the heart of Queen St. East, in the ultra cool Toronto neighbourhood of Leslieville. The New York Times calls the area "Toronto's Hottest place to eat, drink and shop."

The store boldly boasts the city's best dress selection from cocktail to day wear and everything in between. Fuscia and black lacquered vintage furniture display products varying from hipster baby onesies stating "Daddy Drinks Because I Cry" to swallow emblazoned purses, and racks and racks of pin up and vintage inspired clothing.

Besides their own in house brand Damzels in this Dress, the shop specializes in clothing, gifts and accessories by rock and roll lifestyle brands like Sailor Jerry, Stop Staring, Betty Page and Pin Up Couture to name a few. All featured brands represent the rock and roll flavor and feminine edge that the designers are known for bringing to their own label.

Not your stereotypical damsels in distress, Kelly Freeman and Rory Lindo are two babes out to kick some fashionable ass. The Toronto based design duo behind the dress label Damzels in this Dress flaunts the sweet side of tarty with each new season with their dresses personifying the corruption of cute.

Known for their rock and roll inspired garments with a vintage edge, the Damzels have built a strong following of fashion forward femme fatales over the past fifteen years. Rocker customers include the gals from the Arcade Fire, Feist, Magneta Lane and The Donna's.

The media has also picked up on the Damzels popularity featuring articles and product placements in magazines like Seventeen, YM, Flare, Paper, Vibe, Sportswear International, WWD, Fashion Magazine and television shows like Fashion Television, Style VIP, City Line, Mr. Friday, MTV Canada and more.